About Us
Sundae was created to change the way beach essentials look and feel.
For years, the beach market has been stuck in the same old cycle, bulky, boring, and honestly… kinda ugly.
Snorkels especially. Functional? Sure. Cute? Not even close.
Sundae exists to get rid of outdated trends and bring in a new era of beach essentials that are actually stylish, fun, and made to be seen.
Jess Finch
Our Founder
Sundae was founded by Jess Finch, a Gold Coast local who’s spent most of her life by the ocean.
Growing up surrounded by beach days, saltwater swims, and sunny weekends, the ocean has always been part of her lifestyle not just a holiday vibe.
Jess has always loved swimming, exploring the water, and travelling, and she noticed the same problem everywhere she went: beach gear didn’t match the energy of modern beach culture. Everything looked dated, mismatched, or designed with zero aesthetic in mind.
So she did what founders do best, she built the solution.
Success and future
Since launching Sundae Snorkels, we’ve sold 10,000+ items in our first 6 months and the hype hasn’t slowed.
With 500+ five star reviews from beach lovers across Australia, Sundae quickly became the go-to snorkel for anyone who wants their beach essentials to look as good as they feel.
Now, our American expansion is officially underway, bringing Sundae’s colourful, trend setting beach vibe to a whole new coastline.
And we’re only getting started new products are coming soon, designed to level up your beach days with fresh drops, new trends, and the same Sundae energy you know and love. 🍦🌊✨